CREATIVE DIRECTION
/
BRANDING
/
PHOTO + VIDEO
/
CONTENT + SOCIAL
/
CREATIVE DIRECTION / BRANDING / PHOTO + VIDEO / CONTENT + SOCIAL /
HOOPBUS / CREATIVE DIRECTOR
I joined the Hoopbus Team back in 2023 as they were rapidly growing their company. Lead the creative development of the brand both internally and externally. Spearheaded and managed brand design & copy, marketing and sales, and social content platforms. Also served to develop creative campaigns with our partners including Nike, NBA, WNBA, Google, Under Armour, Dick's Sporting Goods, Foot Locker, Ruffles, & GoPuff. In my first year we were able to double annual income by offering new creative services while lowering hard costs. We also grew our online and social presence.